Jimmy Donaldson, also known as MrBeast on YouTube, has over 218 million subscribers. Most of his videos are really expensive – how does he pay for it all? How much money does MrBeast make and what is his net worth that allows him to spend money like this?
Few YouTubers can regularly give away $100,000 to strangers or rebuild Willy Wonka’s Chocolate Factory just to give it away. But this is exactly the kind of life MrBeast lives.
He has created a name for himself by performing more bizarre acts of charity, such as giving away a $100,000 diamond, forcing teams to compete for $500,000, or having individuals participate in a Squid Game IRL replica for $456,000. However, sacrificing millions of dollars to become one of the most well-known faces online comes at a high personal cost.
With this in mind, how much money does MrBeast have left over for himself, and what is his net worth? He has several cash streams that all assist him to not only support himself but also his unstoppable growth on the internet, and we’ll look at each of them here.
Table Of Contents
What Is MrBeast’s Net Worth?
MrBeast was estimated to be the highest-earning YouTuber in 2023, with a reported net worth of $105 million.
Of course, any net worth calculation must include both liabilities and assets, so this is only an estimate. Many people have attempted to calculate MrBeast’s net worth. According to one website, MrBeast’s net worth as of January 2024 is around $100,000 million.
According to Social Blade, MrBeast has earned up to $54.3 million a year on his main channel alone. MrBeast, on the other hand, manages a slew of other channels, including MrBeast Gaming and a Spanish version of his primary channel, which has 25 million subscribers.
For better or worse, there is no definitive figure we can point to when it comes to the YouTuber’s fortune to date. But it’s safe to presume he’s worth millions.
How Does MrBest Make Money?
MrBeast must make a lot of money to keep his films going, and his primary channel serves as a loss leader to attract new viewers – it’s practically a marketing investment. He’s set up other cash streams to make this possible, with one final purpose in mind, which we’ll discuss later in the piece.
MrBeast, like every other YouTuber in the platform’s partner program, earns the majority of his money through AdSense. Display, overlay, and video adverts appear on his content, and he is compensated.
This is determined by the amount of views a video receives and the CPM rate, which is how much money YouTube earns per thousand views. He receives a part of the revenue generated by these adverts on Google’s video platform.
Brand deals are another popular way to make money from YouTube videos. Companies of all sizes flock to relevant material to promote themselves. However, if they want maximum effect, MrBeast is the ideal example, having attracted at least 75 million viewers in a single film.
His work is designed to catch people’s attention, and he’s the gold standard in an industry where it’s everything.
One brilliant part of his content strategy is that as he grows, more sponsors want to work with him, and he can demand increasing amounts for a slot in a video.
Brands pay more, allowing him to create more attention-grabbing videos. It’s a never-ending cycle of growth, and no one knows where the limit is if one exists at all.
MrBeast, who was previously tapped by Honey, is now linked to the e-commerce business Shopify, to whom he offers a shout-out in his video. We don’t know the conditions of this arrangement, but given that he’s seeking to maximize his income as much as possible, the chances of his doing it for free are small.
He also has a suite of supporting YouTube channels in several languages that he produces to earn income, allowing him to support himself even if his main channel loses money. MrBeast Shorts, MrBeast Gaming, Beast Reacts, MrBeast 2, and Beast Philanthropy all exist to allow his original MrBeast channel to be a loss leader that garners the most attention.
MrBeast Other Business Ventures
What good is a content producer if there is no merchandise? MrBeast has bespoke clothing lines ranging from traditional ‘Beast‘ attire to chocolate. He even released a clothing line on his MrBeast Burger enterprise.
MrBeast offered away $100 with every order placed at the first site he established when launching a burger franchise across the United States. After beginning with 300 sites in the United States, the brand extended to Europe and the rest of North America, eventually reaching a stunning 1,000 locations.
It was a success, with MrBeast Burger reaching $100+ million in revenue in November 2022. This is a watershed moment in the world of YouTube creators, investing in new revenue streams and inspiring others to do the same.
Continuing with his food-based ideas, he then launched Feastables. Unlike MrBeast Burger, however, the new chocolate bar brand got off to a rocky start, with him losing $1.3 million in just 10 minutes due to a celebration giveaway. Although it is unclear how much money the venture has generated, he has continued to donate the delicious delights on a monthly basis.
MrBeast and his admirers may soon be able to join an exclusive membership club. A membership plan, much like Team Liquid, Envy, and Cloud9 in esports in recent months, often provides exclusive privileges such as more material, behind-the-scenes information, and early access to products.
According to MrBeast’s private Twitter account, he would charge $10 per month for supporters to gain access to unique content such as a “podcast” and “occasional random videos.” The cash he would gain from the fictional club would be used entirely to fund his videos, promoting his purpose.
Now that we’ve established that MrBeast makes and gives out a fortune, it’s time to try to understand why he’s chosen this extreme type of entertainment at such an exorbitant cost. Spoiler alert: it’s all for effect.
The 25-year-old is a true philanthropist, with the long-term goal of maximizing his earning potential to give it all away. In an August 2020 tweet, he stated that he plans to open “hundreds of homeless shelters” and “food banks” as vehicles for dispersing his fortune. In a recent film, he chronicled the construction of 100 water wells across Africa.
While he is losing a lot of money due to the pranks he performs on his primary channel, he can demand more and more from marketers who want to reach his ever-growing following.
In case anyone doubts his commitment to this noble cause, he has sworn that he will die with “0 dollars in [his] bank” and is determined to avoid the “materialistic life” that those with fame and riches frequently lead.